A distributor we spoke to last month was running a Facebook lead ad and an Instagram lead ad at the same time. Every morning, someone on the team logged into Meta Ads Manager, downloaded a CSV, and pasted the names into a spreadsheet. By the time a salesperson called back, some leads had already bought […]
How an ESP and CRM Work Together in Content Marketing
Learn how an ESP and CRM are used in content marketing to segment audiences, personalize content, automate email campaigns, nurture leads, and support sales growth.


